Matt Hulse

FOOTSLOG

Steam · Social

Steam

Marketing support for a retro-inspired FPS, focused on readability of the core loop and combat identity.

• Drafted and structured Steam page copy around hook, core loop, and player promise.
• Planned and wrote LinkedIn and Facebook posts to showcase milestones and playable builds.
• Coordinated with the team on which combat spaces and screenshots best represent the experience.
• AI-Assisted: Used GPT and Warp to rapidly iterate on ad copy and social messaging, reducing revision cycles by 60%.

STILL

Mobile · Social

Google Play

Steam

Marketing material for a mobile roguelite, emphasizing short-session depth and replayability.

• Created copy frameworks for app store text and supporting landing materials.
• Wrote and scheduled LinkedIn and Facebook posts around feature reveals and test milestones.
• Selected and framed in-game captures to communicate clarity of runs and upgrade decisions.
• AI-Assisted: Leveraged GPT for rapid copy variations and structural optimization, enabling quick A/B testing of marketing messaging.

Clean Cashmere / Herd-Spun Harvest

Mobile · Brand

Google Play

App Store

Steam

Brand and feature messaging for a cozy farming experience built around cashmere production.

• Helped position the core fantasy and progression loop across marketing copy and visuals.
• Drafted posts for LinkedIn and Facebook highlighting updates, events, and player goals.
• Aligned in-game layouts with marketing beats so screenshots and footage stayed truthful.
• AI-Assisted: Used Suno for background audio in teasers and ElevenLabs for consistent voiceover branding, reducing audio production turnaround to days.

VESSYL

PC · Social

Steam

Support for early marketing beats on VESSYL, tying level design work to clear player-facing hooks.

• Contributed copy and structure for posts announcing milestones and key features.
• Worked with the team to pick shots that show traversal, combat, and atmosphere honestly.
• Kept all messaging grounded in what the current build actually delivered.
• AI-Assisted: Deployed Warp-based workflows for rapid asset organization and GPT-driven post scheduling logic, improving team coordination efficiency.